Our Team
Roger Edgar - Managing Director New Zealand
Roger has spent more than 20 years in the Electrical Wholesale Industry within New Zealand, USA and Australia. During this time Roger has held a range of roles, commencing as a Branch Manager with Ideal Electrical through to General Manager of Rexel in NZ, Division President Rexel Inc. (West Coast the US), and Executive General Manager of Rexel in Australia.
Craig Johnson - Chief Financial Officer
Craig joined Ideal Electrical in July 2020, having spent the past 7 years as CFO of Viridian Glass NZ. Craig has over 15 years’ experience as a CFO or COO operating in several diverse industries in New Zealand and Australia. Previous roles included COO of Aegis Media NZ, a global media buying agency, GM & Head of Sales at ComTel Corp a small listed Telco in Australia, and COO of iTouch Australia, a mobile content service provider.
Simon Hill - General Manager Sales
Simon has been in the electrical industry for nearly 30 years. Simon joined Ideal Electrical Suppliers in 2004, as National Contracts Manager. Doing various roles within the broader company, National Supplier Relationship Manager, heading up Impel as GM Sales and finally as GM Business Development before leaving in 2012 to move to Australia. In Australia Simon joined Schneider Electric as a Channel Manager – Partner Programs then joined Nexans Olex as Regional State Manager NSW/ACT, leaving them in Jan 2020 to return to New Zealand.
Phil Eades - National Health & Safety Manager
Phil Joined Ideal Electrical in December 2020. Prior to this he worked at the Ports of Auckland for 15 years. Phil is passionate about ensuring that people have the tools to let them do their jobs safely and they aware of the risks that exist in their work environments. Phil studied at Massey university where he earnt his undergraduate degree in business studies and later a Post grad diploma in Occupational Safety and Health. He has also completed the Nebosh International General Certificate in Occupational Health and Safety.
Cherie Hargreaves - National HR Manager
Cherie joined Ideal Electrical as the National HR Manager in April 2021. Cherie’s 15 year plus HR history covers multiple geographies and industries having spent a number of years in the UK in the financial services industry, a brief stint in Australia before returning to NZ working for Fletcher Building, IAG and most recently as the HR Manager at Kordia (Cyber Security).
Craig Haines - National Marketing Manager
"I got the best job in the business" is Craig's view. Craig Started out his career as an electrician learning from the grassroots of the industry. After 12 years on the tools, he migrated into sales and various branch managers and a regional role. Learning the craft and after hands-on training and various courses and training, he quickly took to a position in the marketing team. Now the National marketing manager for Ideal Electrical he enjoys all aspects of marketing.
Garth Mudford - Head of Procurement & Strategic Sourcing
Garth is responsible for supplier relations & engagement, supplier negotiation, international and local purchasing, and leading the category management team within Ideal. Garth began his career with the Rexel NZ electrical business in the mid 90’s, primarily being involved with product/category management and lighting sales. In more recent years Garth held senior marketing and sales management positions in Nimbus Lighting, Pierlite and Signify. Garth holds a commerce degree from Waikato University and remains a Chief’s supporter!
Peter Garden - Regional Manager Upper North Island
Peter joined Ideal Electrical in August 2022, bringing with him a breadth of knowledge and experience across sales, operations, and management with over 20 years of experience in the trade wholesale industry. Peter has been in both Branch and Regional roles across the electrical and plumbing sectors and prior to joining the company was involved in managing MIQ facilities as part of New Zealand's Covid-19 response.
Grant Emmett - Regional Manager Central North Island
Grant joined Ideal Electrical in April 2022 after many years in FMCG grocery. Grant was previously GM Sales and Operations at Creative Activation and has held National Sales Manager positions in companies such as Tegel, T&G, and Meadows.
Regan Dixon - South Island Manager
Regan joined the company in December 1997 as a driver at our Riccarton Branch where he then progressed to Sales Rep, then Branch Manager before eventually moving across the city to become the Branch Manager of the Christchurch Branch. Regan was then promoted to Christchurch Area Manager, overseeing the 4 Christchurch branches, and in July 2015 became the Upper South Island Regional Manager. Regan enjoys the challenge that electrical wholesaling offers.
Peter Younger - Regional Manager Lower North Island
Peter joined Ideal Eelctrical in February 2024. He has spent many years in Leadership, Sales and Operational roles, Predominately in the Building Supplies industry with Benchmark, Bunnings & PlaceMakers. Peter has been in Branch, Regional & National roles across all these businesses and has thorough knowledge & experience across the Wholesale, Trade & Retail sectors.